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1
Moosend
Email Marketing & AutomationStarts: FREE foreverIncludes: 1,000 subscribersCredit card: Not requiredStop treating every subscriber the same. While your competitors burn budgets on expensive platforms, Moosend delivers enterprise-grade automation and analytics for free. Their visual automation builder creates personalized customer journeys that rival platforms costing 10x more, turning casual browsers into loyal customers through intelligent behavioral triggers.🎯 Perfect For
Best suited for small to medium Shopify stores (0-5K orders/month) who want enterprise features at startup prices.
- Store size: $0-$100K monthly revenue
- Budget: Free to $30/month
- Technical level: Beginner to intermediate
- Team size: 1-3 people
- Email list: 0-5,000 subscribers
How Moosend Compares
Choose Moosend over MailerLite if you need more advanced automation features in the free plan. Choose Moosend over AWeber if budget is your primary concern - Moosend's free plan is more generous. Skip Moosend for ActiveCampaign if you need built-in CRM features or plan to scale beyond $500K annually.
Best for:
Small to medium businesses looking for advanced features without premium pricing. Ideal for stores that want to test sophisticated automation before committing to paid plans.
Pros:
- Most generous free plan (1,000 subscribers)
- Advanced automation features included in free tier
- Competitive pricing on paid plans
- Good Shopify integration
- Comprehensive analytics and reporting
Cons:
- Smaller template library compared to competitors
- Learning curve for advanced features
- Limited phone support options
- Newer platform with less market presence
Why Smart Store Owners Choose Moosend:
✅Most generous free plan- No credit card required
- 1,000 subscribers forever free (double most competitors)
- Unlimited emails on free plan
- Full access to automation and analytics
✅Advanced automation made simple- Visual automation builder with drag-and-drop ease
- Ecommerce-specific triggers for cart abandonment and purchase follow-ups
- Smart segmentation based on behavior and preferences
- Personalization tokens for dynamic content
✅Enterprise analytics at startup prices- Real-time performance tracking with detailed insights
- Advanced A/B testing for subject lines, content, and send times
- Customer lifecycle reporting and revenue attribution
- Heat map tracking for email engagement
✅Beautiful, converting templates- Modern, mobile-optimized templates
- Ecommerce-focused designs that drive sales
- Easy customization with brand colors and fonts
- Pre-built sequences for every business type
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2
AWeber
Email Marketing & AutomationStarts: $20/monthFree trial: 14 daysCredit card: Not requiredYour competitors are already using advanced segmentation. Don't get left behind with generic email blasts. AWeber's 25-year reputation ensures your emails actually reach customers' inboxes, while their proven automation sequences convert browsers into buyers without the complexity of newer platforms.🎯 Perfect For
Ideal for established small businesses who value reliability and support over advanced features.
- Store size: $10K-$250K monthly revenue
- Budget: $20-$50/month
- Technical level: Beginner
- Team size: 1-2 people
- Priority: Email deliverability & support
How AWeber Compares
Choose AWeber over Moosend if you value phone support and established reputation over price. Choose AWeber over ActiveCampaign if you want simplicity and don't need advanced automation. Skip AWeber for Drip if you're planning aggressive growth and need sophisticated segmentation.
Best for:
Beginners who want proven reliability and businesses that value established track records over the latest features. Ideal for stores prioritizing email deliverability and ease of use.
Pros:
- Excellent email deliverability (25+ years of reputation)
- User-friendly interface and setup
- Reliable customer support
- 30-day free trial available
- Extensive template library
Cons:
- Less advanced automation compared to newer platforms
- Limited segmentation capabilities
- Higher pricing on paid plans
- Fewer ecommerce-specific features
Why Smart Store Owners Choose AWeber:
✅14-day free trial- No credit card required for trial
- Full feature access during trial period
- Plans start at $20/month after trial
- 25+ years of proven reliability
✅Proven email delivery- 99%+ deliverability rate - your emails actually reach customers
- 25+ years of reputation with email providers
- Advanced spam compliance and monitoring
- Dedicated IP options for high-volume senders
✅Beginner-friendly automation- Drag-and-drop automation builder
- Pre-built sequences for ecommerce stores
- Smart tagging and segmentation
- Behavioral triggers and follow-up sequences
✅Professional templates- 600+ mobile-responsive templates
- Ecommerce-optimized designs
- Easy customization with brand colors and logos
- Templates for every campaign type
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3
ActiveCampaign
Marketing Automation & CRM🤖 AI POWEREDStarts: $15/monthIncludes: 500 contactsFree trial: 14 daysStop treating every customer the same. While competitors send generic blasts, ActiveCampaign's intelligent automation treats each customer as an individual, automatically delivering the right message at the perfect moment based on their actual behavior and purchase history.🎯 Perfect For
Growing businesses ready to leverage advanced automation and CRM integration for sophisticated customer lifecycle management.
- Store size: $250K-$2M+ annual revenue
- Budget: $29-$149+/month depending on features
- Technical level: Intermediate to advanced
- Team size: 2-10+ marketing team members
- Contact list: 1,000-100,000+ subscribers with growth plans
How ActiveCampaign Compares
Choose ActiveCampaign over Drip if you need built-in CRM features and sales pipeline management. Choose ActiveCampaign over Moosend if you're ready to invest in advanced automation and machine learning optimization. Skip ActiveCampaign for MailerLite if you prefer simplicity over sophisticated features and have a tight budget.
Why ActiveCampaign dominates automation:
ActiveCampaign combines the simplicity of email marketing with the power of a full CRM. Their automation workflows are ridiculously sophisticated yet easy to build - you can create behavioral triggers that would take hours to set up in other platforms. Plus, their machine learning optimizes everything automatically while you sleep.
Why Growing Stores Choose ActiveCampaign:
✅Intelligent automation that learns- Machine learning optimization improves campaigns automatically
- Predictive sending determines optimal timing for each customer
- Smart segmentation based on behavior, not just demographics
- Dynamic content personalizes every email automatically
✅Built-in CRM for ecommerce- Customer journey tracking from first visit to repeat purchase
- Deal pipeline management for high-value customers
- Lead scoring identifies your most valuable prospects
- Sales automation for follow-ups and relationship building
✅Advanced segmentation power- Behavioral triggers based on website activity and purchases
- Custom fields for unlimited customer data
- Event tracking monitors every customer interaction
- Conditional logic for complex automation workflows
✅Enterprise features at small business prices- Advanced reporting with revenue attribution
- A/B testing for every element of your campaigns
- Multi-channel automation including SMS and site messaging
- API integrations with 870+ business tools
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4
GetResponse
Email Marketing & WebinarsStarts: FREE foreverIncludes: 500 contactsCredit card: Not requiredStop settling for basic email marketing. While competitors struggle with limited tools, GetResponse delivers everything you need in one platform: email marketing, landing pages, webinars, and marketing automation. Used by over 350,000 businesses who demand more than just email sending.🎯 Perfect For
Business owners seeking an all-in-one marketing platform that combines email marketing, landing pages, webinars, and automation in a single affordable solution.
- Store size: $50K-$500K annual revenue
- Budget: $15-$99/month for comprehensive features
- Technical level: Beginner to intermediate
- Team size: 1-5 marketing team members
- Contact list: 1,000-25,000 subscribers with diverse needs
How GetResponse Compares
Choose GetResponse over AWeber if you need landing pages and webinar functionality included in your plan. Choose GetResponse over MailerLite if you want more advanced automation and conversion tools. Skip GetResponse for ActiveCampaign if CRM integration and advanced behavioral triggers are more important than webinar capabilities.
Why GetResponse dominates all-in-one marketing:
GetResponse eliminates the need for multiple tools. Their autoresponders, landing page builder, and webinar platform work seamlessly together, creating cohesive customer experiences. Plus, their email deliverability consistently outperforms competitors because they've invested heavily in sender reputation and infrastructure.
Why Smart Store Owners Choose GetResponse:
✅All-in-one marketing platform- Email marketing, landing pages, and webinars in one platform
- Advanced autoresponders with behavioral triggers
- Marketing automation workflows guide customers through sales funnels
- E-commerce integrations with automated product recommendations
✅Professional landing pages and webinars- Drag-and-drop landing page builder with conversion-optimized templates
- Built-in webinar platform for product demos and training
- A/B testing for emails, landing pages, and subject lines
- Lead scoring and tagging identifies your hottest prospects
✅Superior email deliverability- 99%+ deliverability rate ensures emails reach inboxes
- Dedicated IP options for large senders
- Advanced analytics track opens, clicks, and revenue
- List hygiene tools maintain sender reputation
✅Generous free plan and pricing- Forever free plan for up to 500 contacts
- Affordable paid plans starting at $15/month
- 30-day free trial on all paid plans
- 24/7 customer support via chat, email, and phone
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5
Kit
Email Marketing for CreatorsStarts: FREE foreverIncludes: 1,000 subscribersCredit card: Not requiredStop making email marketing harder than it needs to be. While other platforms overwhelm you with features you'll never use, Kit focuses on what actually matters: growing your audience and making sales. Designed specifically for creators and small businesses who want powerful results without technical complexity.🎯 Perfect For
Creators and small business owners who prioritize simplicity and relationship-building over complex automation and advanced features.
- Store size: $0-$250K annual revenue
- Budget: Free to $79/month for growing needs
- Technical level: Complete beginner to basic
- Team size: Solo entrepreneurs to 3-person teams
- Contact list: 1,000-10,000 subscribers focused on engagement
How Kit Compares
Choose Kit over MailerLite if you prefer tag-based organization over traditional list management. Choose Kit over Constant Contact if you're a creator who values modern design and simplicity. Skip Kit for ActiveCampaign if you need sophisticated automation workflows and CRM integration for scaling businesses.
Why Kit wins for simplicity:
Kit eliminates the feature bloat that paralyzes most email marketing efforts. Their clean interface and creator-focused tools help you build genuine relationships with subscribers instead of getting lost in complex automation. Plus, their tag-based system makes subscriber management intuitive - no confusing lists or segments.
Why Creators and Store Owners Choose Kit:
✅Generous free plan forever- 1,000 subscribers forever free - more than most competitors
- Unlimited email sending on free plan
- All core features included - no feature restrictions
- No credit card required to start
✅Simple but powerful automation- Visual automation builder creates sequences without complexity
- Tag-based subscriber management - intuitive and flexible
- Behavior-triggered emails respond to subscriber actions
- Personalization tags customize content automatically
✅Creator-focused features- Landing page builder captures leads with beautiful pages
- Creator-specific templates designed for course creators and coaches
- Product recommendations for digital products and services
- Subscriber surveys gather feedback and preferences
✅Clean interface and great support- Intuitive design - no overwhelming feature overload
- Mobile-responsive templates look great on all devices
- Excellent customer support with real humans
- Detailed analytics track opens, clicks, and subscriber growth
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6
MailerLite
Email Marketing & AutomationStarts: FREE foreverIncludes: 1,000 subscribersCredit card: Not requiredStop overpaying for bloated email platforms. While competitors load you down with features you'll never use, MailerLite focuses on what actually drives results: beautiful emails, simple automation, and excellent deliverability. Used by over 1 million businesses who value simplicity over complexity.🎯 Perfect For
Cost-conscious small businesses and startups seeking professional email marketing with intuitive design tools and straightforward automation workflows.
- Store size: $10K-$500K annual revenue
- Budget: Free to $50/month for growing lists
- Technical level: Beginner to intermediate
- Team size: Solo entrepreneurs to 5-person teams
- Contact list: 1,000-25,000 subscribers focused on engagement quality
How MailerLite Compares
Choose MailerLite over Kit if you prefer traditional list management over tag-based systems. Choose MailerLite over AWeber if modern design and lower pricing are more important than established reputation. Skip MailerLite for Drip if you need advanced behavioral triggers and sophisticated ecommerce automation over simple, beautiful campaigns.
Why MailerLite wins on simplicity:
MailerLite proves that effective email marketing doesn't require complexity. Their clean interface and intuitive tools help you create professional campaigns without the learning curve of bloated platforms. Plus, their drag-and-drop editor and pre-built automation make it easy to get started and see results quickly.
Why Smart Store Owners Choose MailerLite:
✅Generous free plan forever- 1,000 subscribers forever free with unlimited monthly emails
- All core features included - no feature restrictions
- 24/7 email support even on free plan
- No credit card required to start
✅Beautiful, intuitive design- Drag-and-drop editor creates stunning emails without coding
- Mobile-responsive templates look perfect on all devices
- Clean, uncluttered interface focuses on what matters
- Built-in photo editor for quick image customization
✅Smart automation made simple- Visual automation builder with easy drag-and-drop
- Pre-built workflows for common ecommerce scenarios
- Advanced segmentation targets the right customers
- A/B testing optimizes subject lines and content
✅Excellent deliverability and support- Industry-leading deliverability ensures emails reach inboxes
- GDPR compliant with built-in privacy protection
- 24/7 customer support via email and live chat
- Detailed analytics track performance and ROI
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7
Constant Contact
Small Business Email MarketingFree trial: 60 daysFrom: $12/monthBest for: Simplicity & supportYou need email marketing that just works without the complexity. While you're intimidated by advanced platforms with steep learning curves, competitors using Constant Contact are launching profitable campaigns with dead-simple tools and world-class support. Stop overthinking email marketing when reliability and results matter more than features.🎯 Perfect For
Small business owners and beginners who prioritize reliability and hands-on support over advanced features and complex automation capabilities.
- Store size: $10K-$250K annual revenue
- Budget: $12-$80/month for comprehensive support
- Technical level: Complete beginner to basic
- Team size: Solo entrepreneurs to 3-person teams
- Contact list: 500-10,000 subscribers prioritizing deliverability
How Constant Contact Compares
Choose Constant Contact over Kit if you need phone support and established email deliverability over modern design. Choose Constant Contact over MailerLite if you value comprehensive customer service over lower pricing. Skip Constant Contact for ActiveCampaign if you need sophisticated automation and CRM features over simplicity and support.
The brutal truth:
I've watched store owners waste months trying to master complex email platforms when they should be focusing on building their business. Constant Contact proves that simple, executed consistently, beats complex and overwhelming every time. Most million-dollar stores use straightforward strategies, not complicated workflows. If you're spending more time learning your email tool than growing your business, you've got the wrong priorities.
Why Reliable Stores Choose Constant Contact:
✅Unmatched reliability and support- 99% email deliverability ensures your messages actually reach customer inboxes
- Live expert support helps you create campaigns that convert, not just send
- Phone support included - talk to real humans when you need help
- 25+ years of experience - they've seen every email challenge
✅Beginner-friendly tools that work- Drag-and-drop editor creates professional emails in minutes
- 100+ mobile-responsive templates look great on every device
- Automated welcome series nurtures new subscribers immediately
- List-building tools grow your audience with signup forms and social integration
✅Perfect for events and promotions- Event marketing tools promote sales events and product launches effectively
- Social media integration amplifies email campaigns across multiple channels
- Survey and poll tools gather customer feedback and insights
- Coupon and offer management creates compelling promotional campaigns
✅Real-time tracking and optimization- Real-time reporting shows opens, clicks, and social shares instantly
- Contact insights reveal which subscribers are most engaged
- A/B testing optimizes subject lines and content for better performance
- Mobile app manages campaigns and tracks performance on the go
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8
Drip
ECRM PlatformFree trial: 14 daysFrom: $39/monthBest for: Advanced automationBasic email tools are holding back your growth. While you're stuck with simple automation workflows, competitors using Drip are building sophisticated customer journeys based on behavior, purchase history, and lifecycle stages. Stop treating all customers the same when you could be personalizing every interaction for maximum revenue.🎯 Perfect For
Advanced ecommerce businesses ready to leverage sophisticated behavioral automation and detailed customer segmentation for maximum revenue optimization.
- Store size: $500K-$5M+ annual revenue
- Budget: $39-$1,599+/month for advanced features
- Technical level: Intermediate to advanced
- Team size: 3-15+ marketing and data teams
- Contact list: 2,500-500,000+ subscribers with complex segmentation needs
How Drip Compares
Choose Drip over ActiveCampaign if you need ecommerce-specific features and revenue tracking over general CRM functionality. Choose Drip over GetResponse if behavioral automation is more important than webinar capabilities. Skip Drip for MailerLite if you prefer simplicity and lower costs over advanced segmentation and automation complexity.
The brutal truth:
I've watched advanced stores hit revenue ceilings because their email platform couldn't match their sophistication. Drip isn't for beginners - it's for stores serious about turning email into a profit machine. If you're still sending batch-and-blast emails to your entire list, you're leaving massive revenue on the table. Your high-value customers deserve better than generic messages, and Drip delivers the personalization that drives loyalty.
Why Advanced Stores Choose Drip:
✅ECRM capabilities beyond email- Customer lifetime value tracking identifies your most profitable segments
- Behavioral scoring ranks customers by engagement and purchase probability
- Advanced segmentation creates micro-audiences for laser-targeted campaigns
- Custom fields and properties track any data point that matters to your business
✅Advanced automation workflows- Multi-path workflows create different journeys based on customer actions
- Event-driven triggers respond to any customer behavior in real-time
- Time delays and conditions create sophisticated timing strategies
- Goal tracking measures which paths drive the most revenue
✅Deep ecommerce integration- Revenue per email tracking shows exactly which campaigns drive sales
- Product affinity scoring identifies which items customers are most likely to buy
- Inventory-based triggers promote items based on stock levels
- Cohort analysis tracks customer retention and lifetime value trends
✅Personalization at scale- Dynamic content blocks show different products to different customers
- Liquid templating creates truly personalized experiences
- Predictive recommendations suggest products customers are most likely to buy
- Send time optimization delivers emails when each customer is most likely to engage
Frequently Asked Questions
How do I choose the right email marketing app for my Shopify store?
Consider your budget, list size, automation needs, and technical comfort level. If you're starting out, Moosend offers an excellent free plan. AWeber provides proven reliability with a 30-day free trial. For advanced automation, consider ActiveCampaign. For simplicity, try Kit or MailerLite.
Which email marketing apps integrate best with Shopify?
All apps in our list offer native Shopify integrations. ActiveCampaign and Drip excel at deep data sync, while Moosend and Kit provide simpler, more straightforward integrations that work well for most stores.
What's the average email marketing ROI for Shopify stores?
Well-executed email marketing typically generates $35-45 for every $1 spent. However, results vary significantly based on industry, list quality, and campaign strategy. Focus on building engaged subscriber lists and relevant content.
Should I use the free version or upgrade to a paid plan?
Start with free plans to test features and fit. Upgrade when you need advanced automation, better support, or exceed subscriber limits. Most successful stores eventually need paid features for growth.
How important is email deliverability?
Critical. Even the best content fails if emails don't reach inboxes. AWeber and Constant Contact excel here due to established sender reputations. Newer platforms like Moosend also maintain good deliverability through proper infrastructure.
Can I switch email marketing apps later?
Yes, but it requires planning. Most platforms offer migration tools for subscriber lists. However, you'll need to rebuild automations and templates. Choose carefully to minimize future disruption.
Your Email Marketing App Decision Framework
Follow this step-by-step process to choose the perfect email marketing platform for your Shopify store
Assess Your Current Store Size
IF you're doing under $10K/month → THEN start with Moosend's free plan (1,000 subscribers included)
IF you're doing $10K-$100K/month → THEN consider AWeber for reliability or ActiveCampaign for growth
IF you're doing $100K+/month → THEN invest in Drip or ActiveCampaign for advanced features
Determine Your Technical Comfort Level
IF you're a complete beginner → THEN choose AWeber or Constant Contact for simplicity
IF you're comfortable with basic tech → THEN try Moosend, Kit, or MailerLite
IF you're technically advanced → THEN leverage ActiveCampaign or Drip's power
Calculate Your Email Marketing Budget
IF budget is $0 → THEN use Moosend free (best features) or Kit free (simplest)
IF budget is $20-50/month → THEN choose AWeber, GetResponse, or MailerLite
IF budget is $50-200/month → THEN invest in ActiveCampaign or Drip
IF budget is $200+/month → THEN maximize Drip or ActiveCampaign's advanced tiers
Identify Your Primary Email Marketing Goals
IF goal is basic newsletters → THEN any platform works, choose based on price
IF goal is abandoned cart recovery → THEN prioritize Moosend, ActiveCampaign, or Drip
IF goal is complex automation → THEN require ActiveCampaign or Drip
IF goal is customer segmentation → THEN choose ActiveCampaign for CRM features
Plan for Future Growth
IF planning to stay small → THEN optimize for price with Moosend or MailerLite
IF planning moderate growth → THEN choose scalable platforms like GetResponse or AWeber
IF planning aggressive growth → THEN start with ActiveCampaign or Drip to avoid switching later
🎯 Quick Recommendation
90% of new Shopify stores should start with Moosend's free plan to test email marketing without risk. Once you exceed 1,000 subscribers or need advanced features, upgrade to ActiveCampaign for growth or AWeber for simplicity.