Crazy Egg: Streamlined Optimization Without Complexity
🎯 Perfect For
Store owners who want simple heatmap insights with built-in A/B testing capabilities.
- Store size: Small to medium businesses
- Budget: $24 to $249/month
- Focus: Quick conversion wins through testing
- Goal: Simple optimization without overwhelming features
Crazy Egg takes a focused approach to best conversion optimization apps for Shopify. Instead of overwhelming you with dozens of features, it concentrates on the essentials: showing you where users click and helping you test improvements.
The platform's strength lies in its integrated workflow. You can view heatmap data, identify optimization opportunities, create test variations, and measure results all within one simple interface.
🔄 Choose Crazy Egg over Hotjar if...
You prefer simplicity and want built-in A/B testing. Crazy Egg offers a more streamlined interface with testing capabilities that Hotjar lacks, perfect for quick optimization wins.
🔄 Choose Crazy Egg over Google Optimize if...
You want heatmap insights to inform your tests. Crazy Egg shows you where users actually click before you create variations, leading to more targeted and effective experiments.
Essential Features for Conversion Optimization
Click Heatmaps
Visual representation of where users click on your pages. Quickly identify which elements get attention and which are ignored by visitors.
Scroll Heatmaps
See how far users scroll down your pages. Identify the optimal placement for important elements like add-to-cart buttons and testimonials.
A/B Testing
Built-in testing capabilities let you create and run experiments without additional tools. Test headlines, images, and layouts based on heatmap insights.
Snapshots
Track changes in user behavior over time. Compare heatmaps before and after changes to measure optimization impact.
Mobile Optimization
Separate insights for mobile and desktop users help optimize experiences for different devices and screen sizes.
Easy Integration
Simple one-code installation works with Shopify and most platforms. No complex setup or technical configuration required.
Crazy Egg Pricing Plans
Simple Pricing for Simple Optimization
Basic - $24/month
Best for: small stores starting with heatmap optimization
- 30,000 pageviews/month
- 5 websites
- Basic heatmaps
- A/B testing
- Email support
Standard - $49/month
Best for: Growing stores needing more traffic capacity
- 100,000 pageviews/month
- 10 websites
- Advanced heatmaps
- A/B testing
- Priority support
Plus - $99/month
Best for: Established stores with multiple optimization projects
- 500,000 pageviews/month
- 25 websites
- All features included
- Priority support
- Phone support
Pro - $249/month
Best for: High-traffic stores with enterprise needs
- 2,000,000 pageviews/month
- 100 websites
- All features included
- Dedicated support
- Custom integrations
Honest Assessment
Why Crazy Egg Works
- Simple interface that's easy to understand
- Built-in A/B testing eliminates tool switching
- Quick setup with single tracking code
- Clear visual insights drive action
- Affordable pricing for small businesses
- Good customer support and resources
- Focuses on essentials without feature bloat
Limitations to Consider
- No session recordings like Hotjar offers
- Limited advanced analytics features
- A/B testing options not as robust as dedicated tools
- No user feedback or survey capabilities
- Pageview limits can be restrictive
- Less comprehensive than enterprise solutions
Quick Setup Guide
1. Install Tracking Code
Add Crazy Egg's tracking script to your Shopify theme. Simple one-code installation takes just a few minutes to implement.
2. Set Up Snapshots
Create snapshots for key pages you want to analyze. Start with homepage, product pages, and checkout for maximum impact.
3. Collect Initial Data
Let heatmaps collect data for at least a week to gather meaningful insights. Higher traffic sites can start optimizing sooner.
4. Analyze Heatmap Data
Review click and scroll patterns to identify optimization opportunities. Look for ignored elements and unexpected user behavior.
5. Create A/B Tests
Use heatmap insights to create targeted tests. Focus on elements that aren't getting clicks or areas where users seem confused.
6. Monitor Results
Track test performance and implement winning variations. Use new heatmaps to identify the next optimization opportunities.
Decision Framework: Is Crazy Egg Right for You?
Step 1: Evaluate Your Optimization Approach
If you prefer simple, actionable insights with built-in testing capabilities, then Crazy Egg's streamlined approach is perfect. If you need comprehensive user behavior analysis, consider Hotjar.
Step 2: Assess Your Traffic Volume
If you have 1,000+ monthly visitors and want to start optimizing immediately, then Crazy Egg provides quick insights. If traffic is very low, wait until you have more data to analyze.
Step 3: Consider Your Testing Needs
If you want to test changes based on user behavior insights without managing multiple tools, then Crazy Egg's integrated approach saves time. If you need advanced testing features, use dedicated A/B testing platforms.
Step 4: Budget for Quick Wins
If you can invest $24-99/month to identify and test conversion improvements, then Crazy Egg typically pays for itself through optimization gains. If budget is extremely tight, start with free heatmap tools.
Step 5: Start with Free Trial
If Crazy Egg meets your criteria, then begin with their 30-day free trial to see immediate optimization opportunities on your highest-traffic pages.
30-day free trial • No credit card required • See results in 24 hours