Email Marketing Apps FAQ

For beginners: Start with Moosend's free plan - it offers 1,000 free subscribers forever with full automation features. No credit card required. If you're just starting out and have under 1,000 subscribers, Moosend gives you everything you need to build professional email campaigns without any cost. Once you grow beyond 1,000 subscribers, their paid plans remain highly affordable at just $9/month.

AWeber is ideal for small stores prioritizing reliability over advanced features. With 25+ years of proven email delivery, AWeber ensures your emails actually reach customer inboxes. Their 14-day free trial lets you test the platform risk-free, and their drag-and-drop automation builder makes it easy to create professional campaigns without technical expertise. Perfect for stores doing under $100K annually who need dependable results.

ActiveCampaign dominates automation with AI-powered features and built-in CRM. It's the only platform that combines email marketing, automation, and customer relationship management in one tool. Their machine learning optimizes send times automatically, while behavioral triggers create personalized experiences for each customer. Best for stores ready to scale beyond $250K annually.

Start free, then upgrade when you hit limits or need advanced features. Begin with Moosend's free plan (1,000 subscribers) or Kit's free plan (1,000 subscribers) to test email marketing without risk. Upgrade to paid plans when you need: more subscribers, advanced automation, better support, or detailed analytics. Most successful stores upgrade within 3-6 months as they grow.

Budget 2-3% of monthly revenue for email marketing tools. For a $10,000/month store, that's $200-300 for email marketing. This typically covers a mid-tier plan with 5,000-10,000 subscribers and advanced features. Remember: email marketing typically generates $35-45 for every $1 spent, making it your highest ROI marketing channel.

ActiveCampaign and Drip offer the deepest Shopify integrations. Both platforms sync purchase data, customer behavior, and product information in real-time. ActiveCampaign excels at CRM integration for customer lifecycle tracking, while Drip specializes in ecommerce-specific features like revenue tracking and product recommendations. Choose based on whether you need CRM (ActiveCampaign) or pure ecommerce focus (Drip).