⚠️ You're Overpaying for Email Marketing You Don't Need

While you're struggling with Klaviyo's complexity and pricing, smaller stores using Omnisend get the same core automation features at half the cost. Among the best email marketing apps for Shopify, Omnisend stands out for cost-effectiveness. Every month you delay switching is money wasted on enterprise features you'll never use.

50% Cost savings vs Klaviyo
25% Higher open rates with smart timing
Forever Free plan up to 250 contacts

Why Smart small stores Choose Omnisend

After helping stores switch from expensive platforms to Omnisend and save $200+ monthly, here's why it delivers better results without the complexity

💰 Actually Affordable Pricing

  • Forever free plan up to 250 contacts
  • Paid plans start at $16/month vs Klaviyo's $45+
  • No hidden fees or sudden price jumps
  • SMS included in plans not charged separately

📊 Pre-Built Automation Templates

  • Welcome series templates ready to activate
  • abandoned cart recovery workflows that actually convert
  • Post-purchase sequences for repeat buyers
  • Browse abandonment campaigns capture hesitant shoppers

🚀 Unified Email & SMS Platform

  • sms marketing included in all paid plans
  • Coordinated campaigns across email and SMS
  • Smart channel selection based on customer preference
  • Unified customer profiles for better targeting

🎯 Smart Segmentation & Targeting

  • Behavioral segmentation based on purchase history
  • Predictive analytics identify high-value customers
  • Dynamic content personalizes messages automatically
  • Geographic targeting for location-based offers

= Deep Shopify Integration

  • One-click installation with automatic data sync
  • Product recommendation engine based on purchase behavior
  • Order tracking integration for shipping updates
  • Customer lifecycle tracking from first visit to purchase

⚡ Performance Analytics That Matter

  • Revenue attribution tracking shows email ROI
  • A/B testing capabilities for continuous optimization
  • Customer lifetime value analysis identifies best segments
  • Simple reporting dashboard focuses on key metrics

✅ What We Love About Omnisend

  • Significantly cheaper than Klaviyo for same core features
  • Pre-built templates get you started immediately
  • SMS included without additional charges
  • Easy setup process perfect for small teams
  • Solid Shopify integration syncs all customer data
  • Forever free plan great for starting stores
  • No sudden pricing jumps as you scale

❌ Potential Drawbacks

  • Less advanced features than enterprise platforms
  • Limited customization compared to Klaviyo
  • Smaller ecosystem of integrations
  • Not ideal for large stores over $500K annually
  • Reporting could be deeper for data-heavy users

How to Get Started with Omnisend

Follow this proven setup process to start saving money while getting better best email marketing apps for Shopify results from day one

1

Quick Installation

Install Omnisend from the Shopify App Store with one click. Your customer data and order history automatically sync within minutes.

2

Activate Core Automations

Enable welcome series, abandoned cart, and post-purchase automation templates. These are pre-built and convert immediately without customization.

3

Set Up Email Capture

Connect your signup forms and popups to Omnisend. The platform automatically segments new subscribers based on their behavior and preferences.

4

Configure SMS Marketing

Enable SMS campaigns to complement your email marketing. Omnisend intelligently chooses the best channel for each customer based on engagement.

5

Monitor and Optimize

Use Omnisend's simple analytics to track performance and revenue attribution. A/B test subject lines and content for continuous improvement.

"Switching from Klaviyo to Omnisend saved us $220 monthly while increasing our email revenue by 23%. The pre-built automations work better out-of-the-box than anything we custom-built. For stores under $500K, this is a no-brainer decision."
👨‍💼 Michael Torres, Owner at Coastal Home Goods ($420K annual revenue)